Resources

Download Our White Paper on Increasing Retention in Energy

5 recommendations for regulated and deregulated markets

Energy is entering a new era, aligning with other major subscription industries to prioritize customer retention over acquisition. Suppliers can increase both B2B and B2C renewals by (1) creating teams to monitor and maintain engagement health, (2) using data science to gain actionable market insights, (3) conducting qualitative research to learn unarticulated customer needs, (4) building a responsive communication plan, and (5) using data-driven early warning software to predict churn and intervene proactively.

Increasing Customer Renewal in Energy

A 5-Step Plan for Improving Client Experience and Decreasing Churn

Energy suppliers can grow margin and increase renewals by prioritizing customer retention over acquisition. Greater B2B and B2C retention results from greater customer satisfaction, which companies achieve through more informed communication with customers. Customer satisfaction gives providers an edge in deregulated markets, where competition fuels differentiation, and in regulated markets, where companies can improve customers’ lifetime value.

This white paper gives energy companies five recommendations for improving retention through better customer communication, encouraging them to (1) create customer success teams to monitor and maintain engagement health, (2) use data science to gain actionable market insights, (3) conduct qualitative, in-person research with customers, (4) build a responsive communication plan, and (5) use data-driven early warning software to predict churn and enable proactive intervention.

Download Our White Paper on Increasing Retention in Energy

5 recommendations for regulated and deregulated markets

Increasing Customer Renewal in Energy

A 5-Step Plan for Improving Client Experience and Decreasing Churn